This is a simple but useful article highlighting some key Social Media management tools.
It forgets one thing though - you need great content to post in the first place.
I watch a number of brands pretty closely to see what I can learn from their posts - and the one thing I see happening time and time again, is a lot of interesting posts but very little interaction and engagement with them. Post all you like but if people aren't responding, then question why you're doing it and what you're posting.
That's one of the reasons I love Passle - I find great content and then add my own thoughts, views and insights - and since using it I've seen a reasonable increase in visits to my website and a lot more engagement via Twitter. Oh, and one really important thing - people wanting to hire me to speak at their events.
The popularity of social media, however, brings with it qualms about its tedious and time-consuming management. What businesses can do instead of draining valuable time manually posting on such sites is use the right social media management tools to do so. These tools are handy, easy-to-use, reliable and, more importantly, free.