If you aren't already taking LinkedIn seriously (I attract over 90% of my speaking business from the site), here's a new reason why it's time to up your presence.

LinkedIn has quietly launched ProFinder, which does what it says on the tin.  If you are looking for specific services like accounting, financial advice, coaching, design, insurance, legal services etc., you can use ProFinder to help you out.  Simply post your request and LinkedIn will send you details of people who can help.

That's great - and as the article suggests is along the lines of sites like Fiverr, only this is for business professionals.  But it strikes me that the real benefit will be for service providers, where ProFinder will clearly become another way to generate new leads.

The blurb makes it clear that you will have to be at the top of your game when it comes to your profile presence and you'll need to include your post/zip code so that leads can be localised.

ProFinder is currently only available in the US, but I hope it won't be too long until it's available in the UK.

Here's more information on the LinkedIn sitehttps://www.linkedin.com/profinder

If you need help with your Social Media Sales strategy or a proven speaker for your conference or event, please get in touch:  philip@philipcalvert.com