Tim Hughes' articles and Blogs rarely disappoint and this one is no exception.
His example of Paul making C-level appointments through LinkedIn and Twitter is great. I like also his use of the words 'Buyer Centric Profile' - all too often LinkedIn profiles shout "Me, me, me!", when it's not about me at all - it's about you, your needs and your problems as the potential customer.
And Tim also makes a point that I am passionate about in my own training workshops - the importance of using Social Media to start a dialogue through mutual interest or expertise.
Dialogue leads to meetings, which in turn builds trust - more dialogue and then hopefully a business relationship.
Great stuff Tim.
This blog is about how a sales guy is using LinkedIn and Twitter to get C-Level Appointments. People often say to me “Social Media is for teenagers, give me an example of where people are using Social Media to create, real, tangible, business.” Here is that example.