I like this article, because I know that it will irritate a lot of people on LinkedIn.

Let me explain that; for my presentations and training on LinkedIn, I collect examples of posts which have generated unusually high numbers of likes, shares and comments on the site.  Almost without exception, they have the same thing in common - they strike at the heart.

Emotion, nostalgia and human interest posts almost always get high engagement on LinkedIn - yet time and time again you see people saying things like "LinkedIn isn't Facebook" or "This really isn't appropriate for LinkedIn - this is a business site".

But the author makes a key point; the secret is to use personal and human stories which can be weaved into business-themed content.

Try it - you might well start seeing LinkedIn in a new light.

If you need help with your Social Media Sales strategy or a proven speaker for your conference or event, please get in touch:  philip@philipcalvert.com