I like this article, because I know that it will irritate a lot of people on LinkedIn.
Let me explain that; for my presentations and training on LinkedIn, I collect examples of posts which have generated unusually high numbers of likes, shares and comments on the site. Almost without exception, they have the same thing in common - they strike at the heart.
Emotion, nostalgia and human interest posts almost always get high engagement on LinkedIn - yet time and time again you see people saying things like "LinkedIn isn't Facebook" or "This really isn't appropriate for LinkedIn - this is a business site".
But the author makes a key point; the secret is to use personal and human stories which can be weaved into business-themed content.
Try it - you might well start seeing LinkedIn in a new light.
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What Type of “Personal” Content Makes Sense To be clear, I’m not talking about you spewing out a non-stop stream of puppy photos, bible verses or personal opinions on LinkedIn. Instead, I’m talking about sharing something personal from your non-work life (a vacation photo, a funny story about your kids, an inspiring video you just saw, your thoughts on your favorite sports team) once or twice a week as part of your LinkedIn sharing process.