The Pricing of Fame is a real conundrum especially when considering the RoI on your investment.
There is a lot of money in influencer marketing as social marketers can see, and hopefully the majority have quantified, the return on investment in these social media superstars.
A read an article a while back questioning whether too much was spent on these influencers and this article neatly breaks down the key questions marketers should answer before proposing an investment to these influencers.
So how much will it actually cost to get your product in the hands--and on the feeds--of your favorite influencers? As we've discovered time and again when executing programs for Masthead Media clients, influencer pricing can be all over the map. Some people ask for $50 to write a tweet, while others won't post branded content for less than $100,000.