No great surprises here, and the trend for reading news through Social Media will inevitably continue - the question is, how will traditional media respond?
Maybe they don't feel that they need to respond (yet), because much of the news that is consumed on Social Media still originates from traditional media - albeit the online version of traditional media.
What I find interesting is that according to this article, 15% of people who go to Facebook for news, still read newspapers. You would be forgiven for thinking there is an age bias here, but when I look at the more senior members of my own family, those in their eighties mostly consume news via Facebook - topped up by the Sunday papers which are almost viewed as a weekly 'treat'.
As we know, traditional printed news is an industry undergoing disruption - I for one am fascinated as to how this one plays out.
The scale is tipping from traditional media to social media as a source for news. That’s the conclusion reached in a new study published on Thursday by Pew Research Center. Pew surveyed over 4,600 people who told them that they’re increasingly using their favorite social media platforms — Facebook, Twitter, Instagram, YouTube and even Snapchat — as their go-to sources for news. According to the study, News Use Across Social Media Platforms 2016, 62% of all Americans now get news from social media.