As Content Marketing becomes more of a science than an art, it's great to find some actual science behind what works and what doesn't.

This is one of the best articles I've read on the subject for a long time, and whilst Content Marketers already know that emotion is a key driver in determining what gets shared, this looks into various studies as to how emotion actually drives people to share content. 

I'm really pleased to have found this post, because I've been talking to two neuroscientists recently who are helping me to understand how the brain responds to different posts on Social Media.

The article also includes some good points about whether we should write headlines for SEO purposes or for increasing the likelihood of a post being shared.  And check out the headline analyser tool.  All good stuff.