In case you hadn't heard - video is BIG online.
Though for balance, it's important to remember that TV for advertisers is still HUGE (thank you Mark Ritson), so it's good to hear the message that “YouTube is home to the audiences your brands are looking to meet and you can’t reach them on TV alone". In short, include YouTube in your mix.
Brandcast looks like an impressive event and clearly Google has plans to get the attention of advertisers more and more and in new and exciting ways. Watch this space.
And check out YouTube's gifts to Casey Neistat who was one of the speakers.
As watchtime increased by 40% year-over-year in Australia, Pellegrino said 72% of people aged 18-54 now watch YouTube content at least once a week. This is broken down into 73% of light TV viewers, 81% of high income earners and 73% of main grocery buyers, according to Nielsen data. “YouTube is home to the audiences your brands are looking to meet and you can’t reach them on TV alone. For brands reach and frequency are always the starting point of campaign planning, but attention has to be the goal. The ability to generate attention is what makes YouTube as a platform invaluable,” he said.