In case you hadn't heard - video is BIG online.

Though for balance, it's important to remember that TV for advertisers is still HUGE (thank you Mark Ritson), so it's good to hear the message that “YouTube is home to the audiences your brands are looking to meet and you can’t reach them on TV alone".  In short, include YouTube in your mix.

Brandcast looks like an impressive event and clearly Google has plans to get the attention of advertisers more and more and in new and exciting ways.  Watch this space.

And check out YouTube's gifts to Casey Neistat who was one of the speakers.