"Say more about what's happening! Rolling out now: photos, videos, GIFs, polls, and Quote Tweets no longer count toward your 140 characters."
And so says Twitter in a new tweet.
For those of you who just can't cope with only 140 characters, you now get a precious handful more to work with, as photos, GIFs and quoted tweets no longer count towards the total.
Phew. I don't know how we content marketers managed to survive up to now.
Can't wait for all the articles that'll be appearing any time soon about 'How Brands can win new customers with Twitter's extra characters"