So now everyone has access to Moments on Twitter, finally giving brands and marketers the opportunity to get a lot more creative with content on the platform.
Storytelling is at the heart of great engagement on Social Media, so this should prove to be a popular development.
Stories are key features within Snapchat, Instagram and now Twitter - all we need is LinkedIn to get on the bus :)
In a video accompanying the Tweet announcement on Tuesday, Twitter walks users through creating customized Moments, which collect content from accounts Tweeting about that particular subject as they appear, even if the user doesn’t follow the other accounts. For now, the feature is only available in Twitter’s desktop format, but it will reportedly soon come to mobile apps.