The Press has been predicting the imminent demise of itself for seemingly ages but somehow newspapers cling on to life.  But for how much longer?

It depends of course what function you want a newspaper to fulfill.  My Grandfather used to tell me that when he commuted into London on the train, there were City bankers on it who only bought a newspaper for the crossword. 

Others might have once bought a certain newspaper for Page 3 and others to read the racing pages.  Each to their own.

Newspapers have been puffed up with their own self-importance for too many years and I still question why TV current affairs programmes like Marr on Sunday (and others) are quite so obsessed with caring what the papers' views are.

We're often told now that people 'go to Social media' for their news, but I'm not sure they do.  The news just happens to be there when you're on Social Media.  Granted, a lot of the news we see on Social Media is not exactly of global importance, but it's there nevertheless, and the algorithms are increasingly dictating what we see there - whether it's who's been kicked out of the Jungle, who won in the Premier League or who won yesterday's by-election.

Elections will increasingly be dominated by Social Media, because fundamentally emotional messages spread like wildfire.  Students of Social Media will have known for ages that Trump was going to win, despite what our hearts, minds and newspaper columnists were telling us.