It's amazing how many people put little or no effort at all into their LinkedIn profile picture; yet it's critically important in getting attention and setting the scene before people start to read your beautifully crafted biography and career history.

Not surprisingly, when people are looking for a photo for their LinkedIn profile they try to find something which makes them look confident and competent - yet that's not one of the first things we want to know about someone when seeing them for the first time.

On many occasions at workshops, I've asked delegates to tell me what they want to see in a person purely from looking at their profile photo, and all too often they've talked about friendliness, trustworthiness, honesty and dependability before anything else.

This article makes for interesting reading and really helps to highlight the importance of getting your photo right.