If you're interested in the social science behind why Social Media has become such a powerful force in our lives, here's a great piece for you to read.
It also highlights three books for your further enjoyment which may scare and delight you in equal measures - addiction and gamification of friendships being amongst the challenging themes explored.
The headlong rush into a digital future has brought anguish as well as enlightenment. It makes people seamlessly connected, better informed and able to achieve things that were unimaginable not long ago. But it has not made them happy.