It's got the word 'creepy' in the title, so it's got to be bad...

This story turned out to be a hoax, but it's easy to understand how people would be concerned about such an app.  The title of the article was later changed to:

"Facial recognition Facebook app hoax terrifies the internet"

But it's one of those technology moments when we realise that in time, something like this will probably be standard kit on our mobile devices.

Personalised Marketing is being talked about a lot right now, and you can just imagine how marketers will get excited about the potential of technology such as this, even if consumers won't!