If you still haven't written your Social Media plan, this is as good an article as any that you'll find on the subject.
If nothing else, writing your Social Media plan is a great opportunity to look at your business in ways that you haven't done for a while - if ever.
Social Media is not always all about Marketing, so asking yourself these questions helps you to reaffirm what your business goals are, and then to align your Social Media activity with them.
If nothing else comes out of this, going through such an exercise really helps you to nail your knowledge of your customers, who they are, where they hang out online and what type of content gets their attention.
My new book LinkedIn Secrets - The Blueprint for Growing your Business with Social Media, takes you through the question and answer exercise in more depth and helps you to identify a clear plan and strategy for your use of Social Media.
Certain social media platforms are simply more synonymous with certain demographics than others. Once you work out your own target market, and which social media platforms their more likely to use, you can better channel your efforts into which mediums work best for your business, and customers. While most businesses will have some form of a presence across most social media platforms, interaction and engagement can fluctuate greatly between each site – pending which one is best suited to a company’s product, brand and target market.