A small, but very positive step forward from LinkedIn...
For about a year, many regular LinkedIn users have seen a noticeable drop in reach from their long-form articles on the site.
In the early days, an article could easily achieve several thousand views, but recently visibility has dropped like a stone, with many users questioning the value of the articles feature to share their expertise ( particularly when sites like beBee give massive reach for your content).
But a recent change by LinkedIn could well make a big difference to the visibility of your posts, as LinkedIn will now share your content to not just everyone on the site, but also to people who are not logged in.
This was introduced on the 20th July this year, so it's early days as to what impact it should have. But in theory, it's good news for writers who use LinkedIn to share their expertise through blogs and articles.
See LinkedIn's support page below for more information.
As of July 20, 2017, your posts shared to Public on LinkedIn will also be visible to anyone who isn’t signed in to LinkedIn, allowing your post to reach more people. Public posts can be shared on other sites as well. Before your post can be shared publicly on and off LinkedIn, ensure your settings are updated as shown below. If these settings aren’t selected, your post will continue to be visible only to signed in LinkedIn members.