Interesting article, but nothing we haven't seen before.
The quest continues to find the perfect social media post - the problem is, brands are trying too hard.
Social Media is nothing new. Really, it isn't.
It's just another way to communicate. Something we've been doing for years.
And long before the internet.
Make it natural, make it fun - but don't get too hung up on Likes.
Likes don't pay the bills.
Early on, many brands made the mistake of focusing on collecting reams of likes on Facebook, yet Gupta says those likes haven’t amounted to much—certainly not a whole lot of purchases. “Do likes lead to loyal consumers or do loyal consumers tend to like a brand on Facebook?